 |
 |
 |
| |
|
|
|
COMMUNICATION INTENTIONS
Candor
- Disclose, announce early.
- Explain reasoning and reasons.
- Discuss options, alternatives considered.
- Provide unsolicited helpful information.
Openness / accessibility
- Be available.
- Be willing to respond.
Truthfulness
- Point of reference matters more than facts.
- Unconditional honesty, from the start.
Apology
- Verbalize or write a statement of personal regret, remorse, and sorrow.
- Acknowledge personal responsibility for having injured, insulted, failed, or wronged another.
- Humbly ask for forgiveness in exchange for more appropriate future behavior and to make amends in return.
Responsiveness
- Every concern or question, regardless of the source, is legitimate and must be addressed.
- Answer every question; avoid judging the questioner.
- Avoid taking any question personally.
- Build followers and be nice, even in the face of anger or aggressive negativity. Anger and arrogance
- create plaintiffs.
Empathy
- Action always speaks louder than words.
- Action illustrates concern, sensitivity, and compassion.
- Act as though it was happening to you or someone you care about.
Transparency
- Our behavior, our attitude, our plans, even our strategic discussions are unchallengeable, positive, and explainable.
- Our families would be comfortable reading about our actions, decisions, and discussions on the front page of tomorrow’s newspaper.
- No secrets (because important things and stupid stuff always come out).
Engagement
- Face-to-face is the communications approach desired by just about everyone.
- Those who challenge us most will require aggressive positive interaction.
- Our base and those who give us permission to operate expect us to deal with unconvincibles and victims.
- Direct interactive response, even negotiation, empowers the initiator.
Clarification & Correction
- Relentlessly correct and clarify the record.
- Prompt, positive, constructive elaboration of the facts preempts critics and empowers employees and supporters.
|
Untitled Document