Major Lessons from this Concept: Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble. This is the pattern I call, “Profiles in Failure.” You will recognize it; you do already.
The BIG Lesson: Execute these behaviors in any order, and I guarantee trouble, serious reputational problems and brand damage. By the time you recover – if you do – some career-defining moments will have been experienced. A new team may be coming to replace you and yours in the meantime.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus
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