I keep hearing communication colleagues pining for set of rules for social media like those in legacy journalism i.e. critical thinking skills, validated sources of information and quotes, insertion of editorial judgment steps, off the record conventions and ethical principles.
According to Booz & Company, the problem is “coherence”… the new buzz word. They have even developed a Coherence Test which yields a score designed to help business leaders determine, apparently, just how incoherent their businesses are strategically.
Strategy is a crucial driving force in any business or organization. It’s the intellectual force that helps organize, prioritize, and energize what organizations do.
The notion that a PR person could effectively and credibly be an organization’s conscience has been troubling. The vast majority of us have little, if any, impact or contact with top management, where unfortunate, unnecessary, and unethical behaviors are initiated, allowed, ignored, encouraged, or forgiven.
The issue of if and when to send the boss during a crisis is one of the most strategic decisions made during the response process. The first responsibility of bosses is to oversee the management of victims.
It would seem logical if you are addressing or advising senior leaders and CEOs to be somewhat familiar with what they do, what they know, what they think, and where they come from.
Victims rarely sue because they are angry… Generally, victims sue because their situation is not acknowledged and their feelings are ignored, belittled, discredited, or trivialized.
What is it about the American news media and their love for criminals, unethical people, bad news, and murderers? In February, PBS launched a boat-load of special programs on mass murder including a profile, complete with childhood photos and video, of the origins of the murderer of the 26 killed in Newtown. They had lots of media company that week promoting the same kinds of coverage. One has to ask, “Why?” – Aside from ratings, of course.
Leave it to the Wall Street Journal (Business Education, 2-6-13) to come up with the headline “Does an “A” in Ethics Have Any Value?”
If I could speak to the chief executive of your company or organization about the importance of communications in your preparation for crisis or emergency, we would discuss just a few career preserving subjects, and the conversation would take only a few minutes.