COUNSEL ON PREVENTION, READINESS, RESPONSE, AND RECOVERY
Managing emergencies, crises, and disasters successfully means recognizing the patterns of adverse exposure, success, failure, and defeat. Understanding these patterns enables The Lukaszewski Group to prepare management's actions, emotions, and expectations before and during emergency situations.
Business organizations rarely close the doors and cease operations because of a crisis situation, no matter how catastrophic. However, a high-profile crisis can generate serious temporary harm to reputation, credibility, and integrity. We focus on limiting the scope of crisis visibility, reducing mistakes, and controlling surprise. Our communication strategy stresses focus, control, and patterns of positive action. We use six key crisis preparation steps: