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Lukaszewski on Crisis Communication:
What Your CEO Needs to Know About Reputation Risk and Crisis Management
A Global Grand Master and Pioneer who helped shape the modern discipline of crisis communication has distilled a career's worth of knowledge and practical advice to tell your CEO and advisers what they must do to preserve, protect, defend, and recover their brands, reputations, even careers and to illuminate the critical management areas in any crisis where those challenges will occur managing victims, the media, legal affairs, leadership, and the operational crisis response itself.
Jim Lukaszewski was listed in Corporate Legal Times as one of "28 Experts to Call When All Hell Breaks Loose" and in PR Week as one of 22 "crunch-time counselors who should be on the speed dial in a crisis." Normally, you would pay thousands of dollars for the guidance and hard-won insights Jim now shares in his new book.
He has written the book on crisis communication. It aggregates Jim's four decades of crisis communication wisdom in a format that is easy to commit to memory so it's ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes.
His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends five approaches: be positive; be compassionate; be transparent; apologize sincerely, and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures.
He shares a bounty of practical tools, tips, charts, checklists, forms, and templates. For example, since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics you need to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.
The book is designed for CEO's, boards, and senior executives in HR, risk management, and emergency response management.
About the Author:
James E. Lukaszewski is the President of The
Lukaszewski Group Division of Risdall Public Relations. He is a trusted advisor and strategist who helps leaders and managers contain and counteract tough, touchy, sensitive corporate management issues on a daily basis.
He counsels companies facing serious internal and external problems involving: activist counteraction; community relations and grassroots campaigns; corporate relations failures; reputational threats; crisis communication management; employee relationship building; ethics/integrity/compliance; litigation visibility management; management communication strategies; media relations strategy and analysis; public affairs/exposure management; strategic Web site construction; Web-based attacks; and corporate survival strategies. His broad-based experience ranges from media-initiated investigations to product recalls and plant closings, from criminal litigation to takeovers. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action or activist opposition.
He coaches and teaches all staff functions to become trusted strategic advisors:
- Business Continuation
- Business Resumption and Recovery
- Customer Service
- Finance and Investing
- Human Resources
- New Business Development
- Public Affairs
- Public Relations and Communications
- Strategic Planning
His Web site, www.e911.com, is considered to be among the world's most important and content-rich sites in crisis management, crisis management professional development, strategic public relations, leadership development, reputation repair, reputation recovery, and management communication strategy.
He is a coach, counselor, and confidant to many CEOs.