PRACTICE AREAS (EXPLANATION & DIRECTORIES)
WHAT’S IN PRACTICE AREA #10
Media Relations Strategy & Analysis
WHAT’S IN PRACTICE AREA #10
Media Relations Strategy & Analysis
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The directory below is a listing of the materials on this e911.com Web site related to media relations. These resources are intended for educational and informational purposes only. Some documents are available for purchase while others are available without charge for personal and non-commercial use, provided that only one (1) copy is made and all copyright and proprietary notices are retained.
A Directory
Articles
- Anatomy of a Crisis Response: A Checklist, Public Relations Journal, November 1987 (Revised June 2000)
- Avoiding PR Mistakes During Litigation, PBI Media’s PR News, - No. 4 / May 15, 2000
- How to Control the Conversation When the Media Gets It Wrong, August 4, 2003, BLUEPRINT, Supplement to PR News, 2003
- How to Develop a Winning Communication Strategy, Parts I, II, III, Waste Age, February, March, June 1993
- Playing the Game of Hardball PR, PBI Media’s PR News, - No. 6 / October 2, 2000
- Preparing for War, PBI Media’s PR News, - No. 11 / October 15, 2001
- Public Consent Is Harder to Win in "Activist Age", February 2004, O'Dwyer’s PR Services Report
- Regaining Public Credibility Following A Damaging Situation: How a Relatively Simple Product Problem in Europe Turned Into an Avoidable Career-Defining Moment for the Chairman of Coca-Cola, PBI Media’s PR News, No. 2 / February 28, 2000
- The Dictionary of Non-communication, PBI Media’s PR News, - No. 8 / January 29, 2001
- The Lawyer and the Reporter: How to Build Successful Relationships, New York State Bar Journal, December 1989 (Revised June 2000)
Books
- Crisis Communication Planning Strategies, A Crisis Communication Management Anthology, Vol. I
- Crisis Communication Planning Strategies, A Crisis Communication Management Workbook, Vol. II
- Crisis Communication Plan Components & Models, Crisis Communication Management Readiness, Vol. III
- Media Relations Strategies During Emergencies, A Crisis Communication Management Guide, Vol. IV
- Influencing Public Attitudes, Direct Communication Strategies That Reduce the Media’s Power®
Crisis Guru Commentaries
- No. 4 Correcting the Record When the Media Get It Wrong
- No. 8 Keeping Good News in the Media and Bad News Out
- No. 12 Preventing False Information From Being Leaked
- No. 16 Confrontation With Our Labor Unions
- No. 17 Preparing Management for Long-term, High-profile Projects
- No. 19 Communications Plan for Significant Business Event
- No. 22 Staying in Charge of Your Own Destiny
- No. 24 How Do We Get Out From Under Attack by a Blogger
- No. 28 Troublesome Reporters
- No. 29 Interim Crisis Planning
- No. 31 Pros & Cons of E-mail-only Interviews
Executive Action Newsletters
- Answering the Media's Five Toughest Questions
- Bad News Eradicator
- Bad News: How to Assess the Damage; How to Make It Worse
- Causes and Sources for News Story Errors
- Counteracting the Reporter's Most Powerful Weapon - Color Words
- Executive Attitudes About The Media
- Five Critical Steps in Crisis Management
- How Not to Go "Off-the-Record"
- How Reporters Behave
- How Reporters Probe for Information
- How to Assess a News Story About You
- Improving Analyst Presentations
- Interview Debriefing Checklist
- Interview Preparation Checklist
- Interviewee's Wish List
- Media Attitudes About Executives
- Media Deception - A Daily Fact of Life
- The News Interview: What Executives Worry About
- Primer on the News Magazine Shows
- Principles of Communication During Litigation
- Profile of a Good Answer
- Profile of the Successful Interviewee
- Reducing the Media's Power - Part I: Move Around Them
- Reducing the Media's Power - Part II: In Adversity, Behave With Credibility
- Selective Engagement: Powerful Principles for Surviving Corporate Crises
- Six Essential Lessons for Crisis Managers
- Three Questions Reporters Ask
- Travel During Times of Terrorist Threat: Advice for Employees
- Truth Index: Assessing the Believability/Credibility of News Interviews, Stories, and Reporters
- What News Is
- What Reporters Always Ask When Something Happens
- What to Do When the Investigative Journalist Calls
Expert Commentaries & Concept Blocks
Hear & See for Yourself
- Crisis Media Relations Strategies: Two Powerful Professional Perspectives, PRSA Phone/Web Seminar presented July 28, 2005, With Larry Kamer, President, North America, Manning Selvage & Lee
- Dark Sites: Using the Web as a Strategic Communication Tool in Crisis, IABC Phone/Web Seminar presented July 25, 2007
- Dark Sites: Using the Web in a Crisis, IABC Phone/Web Seminar presented February 22, 2006, With Idil Cakim, Director of Knowledge Development, Burson-Marsteller
- Dark Sites: Using the Web in a Crisis, IABC Phone/Web Seminar presented November 29, 2006, With Idil Cakim, Director of Knowledge Development, Burson-Marsteller
- Getting to the Table: How to Develop the Mind of a Strategist, PRSA Phone/Web Seminar presented January 27, 2005
- How to Develop the Mind of a Strategist: The Seven Disciplines, IABC Phone/Web Seminar presented November 23, 2005
- How to Develop the Mind of a Strategist: The Seven Disciplines, IABC Phone/Web Seminar presented August 26, 2006
- Media Coaching for Media Coaches: Insights on Shaping Character, Content, and Charisma, IABC Phone/Web Seminar presented December 14, 2005
- Media Coaching for Media Coaches: Insights on Shaping Character, Content, and Charisma, IABC Phone/Web Seminar presented November 15, 2006
- Media Coaching for Media Coaches: Insights on Shaping Character, Content, and Charisma, IABC Phone/Web Seminar presented April 25, 2007
- Media Relations Strategies During Crisis: Interesting, Different, Powerful, Cool Strategies, IABC Phone/Web Seminar presented April 27, 2005
- Media Relations Strategies During Crisis: Interesting, Different, Powerful, Cool Strategies, IABC Phone/Web Seminar presented June 21, 2006
- Media Training for Media Trainers: Improve Your Effectiveness as a Media Coach and Trainer, PRSA Phone/Web Seminar presented September 29, 2005
- Overcoming Opposition: Dealing Effectively With Anger, Organized and Disorganized Opposition, and Media Manipulation, IABC Phone/Web Seminar presented October 25, 2006
- When the News Is Bad: Handling the Toughest Questions and Emotional Questioners, PRSA Phone/Web Seminar presented October 27, 2005
Monographs
- Answering Tough, Touchy, Sensitive Questions and Responding to Emotional Questioners
- Communication Standards: The Principles and Protocols for Standard-setting Individual and Corporate Communication
- Construction Communication Issues and Planning Elements: How to Pre-empt Neighborhood, Political, and Legal Issues for Major Construction Projects
- Control Your Own Destiny: Corrections and Clarifications
- Exxon Valdez: The Great Crisis Management Paradox
- How to Establish a Professional Relationship With Reporters
- Surviving 60 Minutes and Other News Magazine Shows
- Working Through Embarrassing Revelations: How to Manage the Operational Changes Required and the Enormous Visibility
Speeches
- It Ain’t Easy Being Green, Vital Speeches of the Day, June 15, 1991
- Managing Bad News in America, Vital Speeches of the Day, July 10, 1991
- Managing Bad News in the Era of Instant Communication, Executive Speeches, August/ September 2001
- The Media and the Terrorist: A Dance of Death, Executive Speeches, June 1987
Strategy Newsletters
- Selective Engagement: A Powerful Strategy for Managing Your Communications Destiny - No. 9, Strategy Supplement to pr reporter
- Dumb, Dopey, Damaging Strategies, Part I: Attack the Press - No. 21, Strategy Supplement to pr reporter
- Answering Tough, Touchy Sensitive Questions and Responding to Emotional Questioners - No. 23, Strategy Supplement to pr reporter
- Transformational Communication: Working Through Persistent Bad News - No. 26, Strategy Supplement to pr reporter
- Control Your Own Destiny: Corrections & Clarifications - No. 27, Strategy
- Bad News Eradicator - No. 28, Strategy Supplement
Permission to print one copy for personal use is hereby granted by the copyright holder.
Reproduction of additional copies without written permission of the copyright holder is strictly prohibited.