Practice Areas

(Please return to the e911.com site frequently as we continuously add content.)

The directory below is a listing of the materials on this e911.com Web site related to strategy, the strategic mind set, and how to become a strategist. These resources are intended for educational and informational purposes only. Some documents are available for purchase while others are available without charge for personal and non-commercial use, provided that only one (1) copy is made and all copyright and proprietary notices are retained.

A Directory

Articles

>Regaining Public Credibility Following a Damaging Situation: How a Relatively Simple Product Problem in Europe Turned Into an Avoidable Career-Defining Moment for the Chairman of Coca-Cola, PBI Media’s PR News, No. 2 / February 28, 2000

Seven Dimensions of Crisis Communication Management, Ragan's Public Relations Journal, January/February 1999

Shorter CEO Tenure Requires Even More Strategic Communications Counsel, Corporate Communications Yearbook, Fall 2002

Speaking for Others, PRSA Counselors Academy Monograph, 1990

The CEO in Transition: The 100-Day Cycle and Other Survival Patterns, Consulting Today, Special Issue 2003

The Lawyer and the Reporter: How to Build Successful Relationships, New York State Bar Journal, December 1989 (Revised June 2000)

Think Like a Lawyer, Work Like a PR Counselor, PBI Media’s PR News, - No. 9 / June 18, 2001

Want to Keep Your Seat at the Table? Change Your Vocabulary, BLUEPRINT, Supplement to PR News, January 10, 2004

We Don't Need This Kind of Publicity: The Other prosecutors, Across the Board, October 1997

Why Kerry Lost, The Strategist, Winter 2005

You Can’t Be Serious! Responses That Stifle Creativity, The Strategist, Spring 2006

You're Courting Disaster Without a Litigation Communication Plan, Healthcare PR & Marketing News, October 21, 1993

Books

Crisis Guru Commentaries

Executive Action Newsletters

Expert Commentaries & Concept Blocks

Convincing the Bosses to Communicate

Hear & See for Yourself

Monographs

Speeches

Strategy Newsletters




PRACTICE AREAS (EXPLANATION & DIRECTORIES) WHAT’S IN PRACTICE AREA #12 Strategy (Please return to the e911.com site frequently as we continuously add content.) The directory below is a listing of the materials on this e911.com Web site related to strategy, the strategic mind set, and how to become a strategist. These resources are intended for educational and informational purposes only. Some documents are available for purchase while others are available without charge for personal and non-commercial use, provided that only one (1) copy is made and all copyright and proprietary notices are retained. A Directory Articles After the Plea, The Strategist, Summer 2003 Chief Integrity Officer Is Tailor-made for PR, March 2004, O'Dwyer’s PR Services Report Crisis Communication Models: Smooth Crisis Situations With Systemic Response Mechanisms, Public Relations Tactics, July 2006 Establishing Individual and Corporate Crisis Communication Standards: the Principles and Protocols, Public Relations Quarterly, Fall 1997 Getting the Boss to Listen, The Strategist, Fall 2002 Giving Senior Executives Advice That Matters: The Three-Minute Drill, The Strategist, Fall 2006 Good News About Bad News, Security Management Magazine, December 1990 (Revised April 2000) How to Brace CEOs for Guilt by Association, BLUEPRINT, Supplement to PR News, November 17, 2003 How to Coach Executives, IABC’s Communication World, June 1989 How to Control the Conversation When the Media Gets It Wrong, August 4, 2003, BLUEPRINT, Supplement to PR News, 2003 How to Develop the Mind of a Strategist, Parts 1 - 3, IABC’s Communication World, April-May 2001, June-July 2001, August-September 2001 How to Win the Battle With Activists, Public Relations Journal, February 1994 Is Your Company Ready for the New Activism?, New Jersey Bell Journal, Winter 1989/1990 Making the Case: Public Relations as a Background for CEOs, The Strategist, Summer 2005 Playing the Game of Hardball PR, PBI Media’s PR News, - No. 6 / October 2, 2000 Public Consent Is Harder to Win in "Activist Age, O'Dwyer’s PR Services Report, February 2004 >Regaining Public Credibility Following a Damaging Situation: How a Relatively Simple Product Problem in Europe Turned Into an Avoidable Career-Defining Moment for the Chairman of Coca-Cola, PBI Media’s PR News, No. 2 / February 28, 2000 Seven Dimensions of Crisis Communication Management, Ragan's Public Relations Journal, January/February 1999 Shorter CEO Tenure Requires Even More Strategic Communications Counsel, Corporate Communications Yearbook, Fall 2002 Speaking for Others, PRSA Counselors Academy Monograph, 1990 The CEO in Transition: The 100-Day Cycle and Other Survival Patterns, Consulting Today, Special Issue 2003 The Lawyer and the Reporter: How to Build Successful Relationships, New York State Bar Journal, December 1989 (Revised June 2000) Think Like a Lawyer, Work Like a PR Counselor, PBI Media’s PR News, - No. 9 / June 18, 2001 Want to Keep Your Seat at the Table? Change Your Vocabulary, BLUEPRINT, Supplement to PR News, January 10, 2004 We Don't Need This Kind of Publicity: The Other prosecutors, Across the Board, October 1997 Why Kerry Lost, The Strategist, Winter 2005 You Can’t Be Serious! Responses That Stifle Creativity, The Strategist, Spring 2006 You're Courting Disaster Without a Litigation Communication Plan, Healthcare PR & Marketing News, October 21, 1993 Books Crisis Communication Planning Strategies, A Crisis Communication Management Anthology, Vol. I Crisis Communication Planning Strategies, A Crisis Communication Management Workbook, Vol. II Crisis Communication Plan Components & Models, Crisis Communication Management Readiness, Vol. III Media Relations Strategies During Emergencies, A Crisis Communication Management Guide, Vol. IV Influencing Public Attitudes, Direct Communication Strategies That Reduce the Media’s Power^® Crisis Guru Commentaries No. 1 Getting the Boss Into Compliance No. 3 Safety and Security Issues During Controversial High-profile Events No. 5 What Do You Do When the Boss Says “No”? No. 6 Why Won’t My Colleagues Take Me Seriously When I Act as the Conscience of the Company? No. 7 Working With My Boss to Challenge Management No. 9 Counteracting Persistent Activists No. 10 Crisis Plans No. 14 How Can I convince My Boss to Focus on Crisis Planning? No. 16 Confrontation With Our Labor Unions No. 17 Preparing Management for Long-term, High-profile Projects No. 18 Corporate Social Responsibility in the Extractive Industries No. 19 Communications Plan for Significant Business Event No. 20 Multiculturalism & Crisis Communication No. 21 Talking With the Unconvinceables No. 22 Staying in Charge of Your Own Destiny During Trouble No. 24 How Do We Get Out From Under Attack by a Blogger No. 27 Podcasting to Employees From Senior Management: Valuable Tool or Not? No. 31 Pros & Cons of E-mail-only Interviews No. 32 Podcasting to Employees From Senior Management: Valuable Tool or Not?, Part II Executive Action Newsletters Avoiding Message Boredom and Mindless Editing Axioms of Influence: The Truth About Your Relationship With Audiences Concept of Complete Communication Contentious Public Meeting Survival Lessons Contrast Analysis: A Tool for Strategists to Get Management’s Attention Counteracting Anti-Corporate Activism on the Net, Part I Counteracting Anti-Corporate Activism on the Net, Part II Death by Question: How Raised Eyebrows and Destructive Questions Kill New Ideas Detoxify Your Language Developing Stories That Communicate Your Messages Eighth Dimension of Crisis Communication Management The Executive Decision Model: Three Minutes to Strategic Executive Decision Making Five Counterintuitive Effects of Explosive Visibility Five Critical Steps in Crisis Management Five Strategies for Managing Unplanned Visibility Caused by Emergencies Focus on Success: Choosing Corporate Goals You Can Actually Achieve Getting the Boss to Listen How to Assess a News Story About You How to Avoid/Manage Crummy Trial Visibility How to Work With a Speech Writer: Four Simple Rules Improving Analyst Presentations Litigation Communication Can Help Your Reputation Make Meetings Matter Managing Corporate Exposure Meeting With the CEO: Be Ready for the Questions Primer on the News Magazine Shows Profiles in Jell-O: The Behavior Patterns That Perpetuate Trouble Reducing the Media's Power - Part I: Move Around Them Reducing the Media's Power - Part II: In Adversity, Behave With Credibility Secrets of the Charismatic Manager: Persuasive/Inspirational Speaking and Storytelling Seeking Forgiveness Precedes Rebuilding Trust Selective Engagement: Powerful Principles for Surviving Corporate Crises Seventh Dimension of Crisis Management: Community and Professional Expectations Six Essential Lessons for Crisis Managers Strategic Thinking Two-minute Drill: How to Give Crucial, Strategic Advice Executives Can Use (in 300 words or less) Understanding Grassroots Tactics: Alinsky’s Rules for Radicals Useful Additions for the Strategist's Library Using Fact Power to Organize Senior Management Into a Focused, Motivated, Productive, Thinking, Decision-Making Operational Team When Crisis Occurs What to Do When the Investigative Journalist Calls You're Courting Disaster . . . Without a Litigation Communications Strategy Expert Commentaries & Concept Blocks Convincing the Bosses to Communicate Hear & See for Yourself The Art of Giving Advice: Becoming a Trusted Advisor, PRSA Phone/Web Seminar presented August 25, 2005, With Helio Fred Garcia, President, Logos Consulting Group Becoming a Verbal Visionary: Getting Ahead in a Man's World - A Special Program for Women in Communications, IABC Phone/Web Seminar presented November 26, 2003, With Julie Freeman, ABC, APR, President, International Association of Business Communicators, and Marilyn J. Waters, APR, Manager of Public Affairs, Walt Disney World Becoming a Verbal Visionary: Getting Ahead in a Man's World - A Special Program for Women in Communications, IABC Phone/Web Seminar presented October 13, 2004, China Miner Gorman, Former President of Lee Hecht Harrison Becoming a Verbal Visionary: How to Have a Happy, Successful, and Important Professional Life, as written and read by James E. Lukaszewski Breaking Through the Gender Barriers in Communication, IABC Phone/Web Seminar presented September 27, 2006, With Raleigh Mayer, Principal, MK Coaching Building Community Relationships: Gaining and Maintaining Community Consent, PRSA Phone/Web Seminar presented May 26, 2005 Building Crisis Plans That Work, IABC Phone/Web Seminar presented January 26, 2005 Building Crisis Plans That Work, IABC Phone/Web Seminar presented July 26, 2006 Building Crisis Plans That Work, IABC Phone/Web Seminar presented March 28, 2007 Conflict Resolution and the Communicator: Successfully Engaging Adversaries, IABC Phone/Web Seminar presented April 26, 2006, With Daniel Johnston, Esq. Monographs Becoming a Verbal Visionary Coping With Corporate Campaigns: Patterns of Activist Intrusion Corporate Activism on the Internet: Rogue Activist Web Sites The Crisis Web Site How to Develop the Mind of a Strategist Moving Out of the Target Zone: What to Do When the Activists Attack The Peppermill Public Hearing: A Communication Skill-Building Simulation Exercise Surviving Contentious Meetings: Seven Key Steps The Tactical Ingenuity Pyramid and Thinker’s Manual Ten Strategies for Successful Contract Negotiations Speeches Chill-Out, Have a Heart: Managing the Victim Dimension of High Profile Litigation, Vital Speeches of the Day, March 15, 2006 Managing Litigation Visibility: How to Avoid Lousy Trial Publicity, Vital Speeches of the Day, February 15, 1995 The Other Prosecutors Executive Speeches, December 1996/January 1997 Public Relations Is a Transformational Force: It Is Up to You, Vital Speeches of the Day, August 1, 1999 Strategy Newsletters Let's Get Serious About Strategy - No. 1, Strategy Supplement to pr reporter How to Develop the Mind of a Strategist - No. 2, Strategy Supplement to pr reporter How Managers Make Strategic Decisions - No. 3, Strategy Supplement to pr reporter How to Become a Strategic Player - No. 4, Strategy Supplement to pr reporter Rethinking Employee Communications: A Strategic Analysis - No. 5, Strategy Supplement to pr reporter Waging Peace: Strategies to Replace Employee-Management Conflicts - No. 6, Strategy Supplement to pr reporter Profiles in Jell-O® : Communication Strategies Guaranteed to Perpetuate Trouble - No. 8 Selective Engagement: A Powerful Strategy for Managing Your Communications Destiny - No. 9, Strategy Supplement to pr reporter The Strategic Power of Positive Language - No. 10, Strategy Supplement to pr reporter Activism: Preparing Counteractive Strategies - No. 12, Strategy Supplement to pr reporter CEO Survival: The First 100 Days (Plus 800 More) - No. 16, Strategy Supplement to pr reporter Becoming a Strategic Counselor - No. 17; Strategy Supplement to pr reporter Patterns: The Strategist’s Foundation for Action - No. 18, Strategy Supplement to pr reporter Attack and Counterattack Web Site Strategy: Transforming Attack Energy Into More Successful Customer, Member, Employee, and Public Relations - No. 19, Strategy Supplement to pr reporter Transformational Communication: Working Through Persistent Bad News - No. 26, Strategy Supplement to pr reporter Control Your Own Destiny: Corrections & Clarifications - No. 27, Strategy Bad News Eradicator - No. 28, Strategy Supplement
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