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Beyond APR, Issue # 1


Lessons from this Concept:

  • To emphasize again and again to those who lead, as well as those who manage, the importance of repeating, rearticulating, and reinterpreting important information.
  • One of the frequent traps that leaders and managers fall into is the assumption that people get things the first time around. Many leaders and managers actually criticize who “don’t get it” on the first round. The more you remind people, the more likely you are to be successful.
  • Even the smartest leader I’ve ever worked with didn’t necessarily get it the first time around – sometimes didn’t even get it the fifth time around. This is one of the great failings of management: the arrogant assumption that people are listening all the time and always care about what bosses have to say.

The BIG lesson: People listen very selectively and they have many options for information beyond the boss.

What’s Next in Beyond ABC, APR: Management’s communication impact on worker/employee success by job function. See you next time.

James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus

If you have questions, or would like to dive more deeply into the subject of this blog, you can reach me 24/7 at; 203-948-7029 (voicemail, email, text). I look forward, as a friend and colleague, to helping you achieve the objectives you’ve set for yourself for having a happier, more influential, successful and meaningful career.

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