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Powerful Positive Words VS Damaging Negative Words/Phrases

Jim's Wisdom - 2Jim’s Wisdom, Issue #3

Insights from Decades of Helping People and Organizations Solve Serious Problems

By James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; BEPS Emeritus

Powerful Positive Words vs Damaging Negative Words/Phrases

The five most powerful positive words/phrases in any language or culture are: The five most damaging negative words/phrases in any language or culture are:
  • Yes
  • Thank you
  • I’m sorry (I apologize)
  • You’re welcome
  • Let me help
  • No
  • You can’t
  • You’re wrong
  • I don’t believe you
  • You lie


The four most powerful, positive, persuasive words are:

  • “I need your help.”

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