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The Trusted Strategic Advisor’s Manifesto – Parts 7 and 8

Parts 7 and 8: 10 Areas For Your Serious Personal & Professional Consideration & Reflection

Start by changing your mindset and your entire philosophy of work.

The 7 Tests you’ll have to pass that demonstrate you have become a Trusted Strategic Advisor:

  1. People remember what you say and quote you when you’re not in the room.
  2. People quote you in your presence.
  3. People tell your stories and share the lessons, giving you the credit.
  4. People tell your stories and share your lessons as though those stories and lessons belonged to them.
  5. Others seek your opinions and ideas, then share their agendas and beliefs with you in the hope of influencing you to influence the behaviors and decisions of others more senior than either of you.
  6. The boss asks others to run their stuff by you before running it by them.
  7. Meeting are held up waiting for you to arrive to make important contributions or interpretations of current events.

8. Before you seek to become a trusted strategic advisor, ask yourself:

  1. Do I have the stomach for the intense, conflict-ridden and often confrontational environment in which decisions are made at the senior levels of organizations?
  2. Can I dispassionately assess the strengths, weaknesses, opportunities, options and threats to the organization from a variety of useful constructive perspectives (more than just the media)?
  3. What is the real expertise, beyond my area of staff knowledge, that I bring to those who run my organization?
  4. Will I commit to mastering the seven disciplines of the trusted strategic advisor and harness their power for my success and the success of those I advise?
  5. How do I credibly and convincingly answer the question, “Why should the boss listen to me?”

Author’s Note: Read The Trusted Strategic Advisor’s Manifesto – Parts 1 and 2 HERE and Parts 3, 4, and 5 HERE and Part 6 HERE.

Parts 9-10 will appear in future blogs posts and newsletters. If you’d like to see the remainder of this document sooner, as well as the materials connected with its presentation at the 2017 PRSA Corporate Communications Section Conference: Strategic Collaboration, held in Chicago on November 9th please click HERE.

By: James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus, America’s Crisis Guru

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