Influencing Public Attitudes: Communication Strategies that Reduce the Media’s Influence on Public Decision Making and Your Destiny

Few businesses, organizations and important individuals can afford to ignore for long what the public thinks, says and does about them. Today’s communication environment enables individuals to have extraordinary power, access and influence. Explore the power, employ that power, talk and interact directly with those who are affected and concerned. You can and should have the last word. Control your own destiny or someone else will.