How Leaders Think and Operate
Part Three:

Inside the Mind of the Chief Executive During Crisis

One of the most challenging events for any Chief Executive is when a crisis happens within or outside an organization. Remember a crisis is a people-stopping, show-stopping, product-stopping, reputation-redefining event that creates victims and often explosive visibility. The operative word in this definition is victims. This particular chapter outlines the elements both of response to crisis situations and self-evaluation by Chief Executives of their performance as well as the performance of their organizations.  

Remember, as advisors to very senior officials we often use the word crisis very loosely and that needs to stop. If there are no victims, there is no crisis. It’s simply a bad day for somebody’s budget within or outside the organization or both. I call this the Chicken Little Syndrome. You recall the fairytale about the chicken saying the sky is falling all day long.

All businesses have problems, many of which land on the CEO’s desk. But if you tend to refer to all problems as crises, each time you do this and the boss knows its not a crisis, chips away at your credibility and your value to those who make the decisions that run the organization. All businesses have problems, very few businesses have crisis fitting the definition I just mentioned. And just another quick reminder that it’s how the company organization leadership handles victims that determines just who will be running the organization when the dust clears. Problems are rarely career-defining. All crises tend to be career-defining. Pay attention. Preserve your credibility and your access.  

We’ll discuss victims in more detail in another episode of these notes.

First, we need to help those who run our organizations understand what their responsibilities are in these situations, and what they will learn as a result of being in charge when an actual occurs.

  • It would seem logical that if you are addressing or advising senior leaders and the CEO, to be somewhat familiar with what they do, what they know, how they think, and where they come from.
  • Today’s CEO tends to be younger, getting to the job earlier, and even getting out of the job way before retirement.

o All of which means that CEOs will be doing other significant jobs in their lives rather than simply rising professionally to become the CEO of one company.

Define a Leadership Role for Leaders and Bosses During Crisis

  • Bosses need scenario-specific instructions for what they need to be doing, and when they should be doing it.
  • One consequence of management enthusiasm is that all of your conscientious planning, preparation, rehearsal, and simulation may be sidetracked, since top management will start from the very beginning and spend hours trying to figure out what they and everyone else should be doing.
  • Faced with a crisis, management may spend a lot of time in denial, covering bases that don’t immediately matter, such as embarrassment, apology avoidance, self-forgiveness, searching for the guilty, or just self-talk.

The Boss’ Most Critical Role in Crisis

  1. Assert the moral authority expected of ethical leadership.
a. Leadership takes appropriate and expected steps to learn from and deal with the issues a crisis situation raises, very promptly.

b. Moral authority consists of:

  • Candor and disclosure
  • Explanation and revelation
  • Commitment to communicate
  • Empathy
  • Oversight
  • Commitment to zero
  • Restitution, penance, or at least maintenance while victim issues are resolved
2. Take responsibility for the care of the victims.

a. Victims and victimization provide the energy that makes these situations so explosive, highly emotional, and unpredictable. Taking responsibility for victims moderates and mitigates emotion.

3. Set the appropriate tone for the organizational response.

a. If leadership gripes and groans, everybody gripes and groans.
b. If leaders whine, everybody whines.
c. Productive, constructive, instructive and inspirational tones from the top will move the entire organization toward more a prompt resolution of the crisis, and impact and mitigate reputation damage.

4. Set the organization’s emotional voice.

a. Be compassionate
b. Be helpful
c. Be courteous
d. Stop taking events personally

5. Commit random acts of leadership at every level.
a. Walk the floor.
b. Talk the floor.
c. Encourage people.
d. Knock down barriers.
e. Help everyone stay focused on the ultimate response goals of the organization.

Lukaszewski’s Axioms of Leader Survival During Crisis

  1. Defeat is almost always the work of over-optimistic bosses, uniformed co-workers and associates, well-meaning friends, or dysfunction within the organization.
  2. Act promptly, make mistakes a week early.
  3. All crises start locally.
  4. Crises rarely kill products or companies unless you let them.
  5. Colorful, emotional, and memorable language caused by taking events personally creates bad news.
  6. 25% of your resources and 50% of your energy is used to fix yesterday’s mistakes.
  7. Preparation, rehearsal, and luck spell survival.
  8. Luck is limited.
  9. No one cares about your problems until you make them care.
  10. Compassion, community sensitivity, with sensible, ethical approaches moves companies out of harm’s way.

Overcoming Management Objections to Readiness Activities

Nine reasons crisis management matters…

  1. Helps avoid career-defining moments for the boss.
  2. Moderates and minimizes damage to reputation and employee morale.
  3. Enhances a company’s ability to recover from financial losses, regulatory fines, loss of market share, damages to equipment or products, or business interruption.
  4. Reduces potential exposure to civil or criminal liability.
  5. May reduce your insurance premiums.
  6. Provides an opportunity for management and leadership to inspire, to demonstrate an ability to deal with difficult circumstances.
  7. Management behavior appears to be the most crucial factor for recovery – when it’s effective.
  8. Reduces the production of new critics, complainers and victims.
  9. It is the “right” thing to do.

Assess What You Learned Today
5 Personal Questions

  1. What’s the most important thing you learned from this program?
  2. What do you know now that you didn’t know at the beginning of this program?
  3. What is the most interesting thing you learned from this program?
  4. What questions remain for you to answer as you think about what you’ve learned?
  5. What is the first thing you are going to do to apply what you’ve learned in today’s program?

Your Personal Daily Ethical Audit

  1. What is the ethical behavior here?
  2. How are ethical questions being surfaced and addressed?
  3. What is remaining unsaid, ignored, actually covered up?
  4. When will leaders address the ethical expectations of others?
  5. Is the profit motive in balance with your own ethical expectations?

Personal Daily Incremental Leadership Behavior Audit

  1. What did I learn today that might help others?
  2. What did others learn from me today?
  3. What less than essential tasks or burdens did I shed today to work on things that truly mattered?
  4. What will others remember from my interactions with them today?
  5. What did I say today that will be used and quoted tomorrow?

Personal Daily Influence Achievement Assessment

  1. Do people quote you when you are gone?
  2. Do people quote you when you are in the room?
  3. Do people tell your stories quoting you?
  4. Do people tell your stories as their own?
  5. Do leaders and others call you and ask important questions?
  6. Do leaders ask others if you have seen the information others are asking leadership to approve?
  7. Do they hold up meetings until you get there?
©2024 James E. Lukaszewski

For information on reprinting or for the use of this material, editing is not permitted, contact the Copyright holder at jel@e911.com.



How Leaders Think and Operate
Part Two:

This series of articles are provided as real insight into what happens in the C-Suite. So few PR people really get to work in the C-Suite on issues of importance to the entire organization. Most often we are in there briefly to get assignments, do projects, or answer questions. There is no practical school for learning how to be in a C-Suite effectively. This series of articles is designed to give you snapshots of the sort of things you want to learn and know about. I’m happy to discuss anything with anyone reading this document. Always happy to help our colleagues get more access to the top of the organization. If you have questions, please call or email jel@e911.com.

The main topics in this section of CEO Coaching Notes are: 

The Four Kinds of Information CEO’s Always Need

Each of these sessions provides important insights into how leaders think, how leaders plan, how leaders make decisions, and the information they need to have going forward. There is a lot of it. Always keep this in mind, one of the greatest CEO I’ve ever had the pleasure of knowing and working with had terrific answers for crucial questions. And one of the most interesting answers I ever heard him say was when he was asked, “What is the most problematic part of your job as a CEO?” His answer surprised me but is incredible true and important for you to know. He said, “Being the last to know.” Think about it, knowing what the boss needs and wants to know and being able to provide it is one of the important and central keys to being invited into the C-Suite more frequently than for just planning another party.

    1. Data
      1. A sense of the market
      2. Organizational performance measures
    2. Perception issues
      1. What’s going on
      2. Gossip
      3. Temperament of investors
      4. Emotional state of the organization
      5. Candid assessment of the existing situation
      6. Candid assessment of the people in positions of responsibility to achieve their missions and reach these destinations.
    3. Responses to be executed in real-time
      1. Constantly redefining priorities
    4. What to do next
      1. Next steps
      2. Next events
      3. Next decisions
      4. Looking for barriers

    The Difference Between Leadership and Managing.

    • Managing is about making goals, and meeting the plan. Working inside the box.
    • Leadership is seeing over the horizon, choosing your destinations, then telling, teaching, and showing the rest of us where we are headed.
    • Strategy is how we get to the goals and achieve the vision.

    Management and Leadership

    • Management is…
    About coping with complexity, practices and procedures, control and problem-solving.

    Process and procedure.

    • Leadership is…
    About coping with change, competition, achieving grand visions, motivating, inspiration.

    Telling, showing, storytelling.

    • “Leadership and management are two distinct and complimentary action systems.”

    John P. Kotter What Leaders Really Do

    Leadership Realities

    • Leadership is…

    Most verbal communication

    A performing art

    Communication in the future tense

    About tomorrow and beyond

    Often on territory no one yet owns or occupies

    About strategy

    Strategy

    • Strategy is the key attribute of leaders and leadership.
    • Strategy is the energy that drives business and organizations, guides leadership, and directs the team.
    • Strategy draws people in the same direction.
    • Strategy is a positive, energizing state of mind.
    • Strategy provides the energy and momentum for the current plan of action.
    • Strategy is always positive.
    • Strategy is always about the future.

    Leaders are people of tomorrow. They work outside of the box. Their main job is to see over the horizon, identify new destinations, and then lead us to them.

    Leadership Realities

    • Leadership, when communicated, is the most strategic management value. Without leadership communication, even the most well-oiled machine will produce increasingly less value.
    • Leaders constantly search for ideas and concepts that can be concisely verbalized to drive the organization forward.
    • Leadership communication, of almost any kind and at almost any time, fosters forward movement in the organization.

    Why They Want Top Jobs

    • Enjoy complex problem-solving
    • Directly affect the business
    • Implement personal ideas
    • Help the organization go from good to great
    • Build a company to last
    • Make a difference in the world

    Why Top Jobs are Refused/Avoided*

    • Too little work/life balance
    • Too much focus on quarterly earnings
    • Too much stress
    • Too much public scrutiny
    • Sarbanes-Oxley and other regulations
    • Too many stakeholders demands
    • Excessive media scrutiny

    What Sets Leaders Apart

    1. Focus on the future
    2. Truly see the bigger picture (are strategic)
    3. Develop followers
    4. Attract other leaders
    5. Act in real time

    How Leaders Think

    • It’s process, mostly
    • It’s inspiration, somewhat
    • It’s pragmatic (to survive)
    • It’s strategic (almost always)

    Why CEO’s Get Fired

    • Don’t deliver
    • Too optimistic
    • People problems
    • AWOL
    • Stuck in the mud
    • Communication Incompetence

    How Leaders Navigate

    They know50%
    They estimate25%
    They guess12.5%
    No clue12.5%
    When you are the leader, there is no one to follow. But you have the best view of the future.

    CEO Leadership Communication Function Ratios

    There are seven key leadership function ratios:

    Decision making:                                                    5%
    Articulating:        40%
    Coaching/Teaching/Motivating: 40%
    Forecasting (guessing):      5%
    Admiration Building:       6%
    Reputation Repair:       1%
    Repeating, Re-emphasizing, Re-interpreting:   20%

    117%
    The math is correct because the job of a leader is close to 24/7. Anyone who does anything on a 24/7 basis is, by definition, doing substantially more than any peer in a non-leadership position.

    Leadership Communication Impact on Employee & Organizational Performance

    CEO                            5%
    Senior management6%
    Upper management7%
    Middle management8%
    FLS30%
    T.G.N.T.M.25%
    I.M.I.U.

    Total
    19%

    100%

    Send Me Your Questions

    A lot of this information I know will be new to you, even if you spend some time in a C-Suite. I am happy to answer any of your questions about what I’m talking about in this section and any of the other articles in this series. The easiest way to is to email me at jel@e911.com. I’m frequently asked about all of these things so I’m pretty much ready with whatever answers you think you might need.

                Please write, and I will respond promptly. Looking forward to being helpful to you.

                Also important and available for free:

      How Leaders Think and Operate
      Part One:

      Inspiration: To influence CEO, leadership and management behavior, we need to know who these people are, how they think and decide things, and where we can have the most useful influence.

      Welcome to CEO Coaching Notes, an ongoing series of thoughts, ideas, and practical advice to both help and influence leaders and those around them deal with the opportunities, questions, problems, and situations they are facing and will face in the future. This first section is as titled on how leaders think and operate. It’s important to have a sense of how this happens and to be able to discipline and offer advice quickly when assistance is needed or helpful.

                  This first section on my philosophy is crucial to those I advise understanding me and where I come from. This collection of ideas helps set the stage for an ongoing relationship of candor, openness, productive and spontaneous activities, and thinking.

                  Everything I talk about is designed to open the minds of those I work with to other possibilities and options for action. Thinking, planning, and using this approach ensures that I’m using their time to their best advantage based on what they need to know, do, think about, and forecast. We begin with the CEO because some people say it’s their bus to drive and our job to help them do a better job. If these observations raise questions, and I hope they do, then simply drop me a line at jel@e911.com with a comment and I will respond. Include your phone number and I will call you back.

      My Philosophy

      1. All problems are management problems before they are any other kind of problem.
      2. All management problems are leadership challenges. No victims, no crisis.
      3. A crisis is a problem that creates victims. People, animals, living systems.
      4. Leadership resides with those who can maintain more supporters than detractors.
      5. Staff functions exist and are funded by leadership to help leaders do their jobs better.
      6. Managers and leaders want to make the decisions…often based on the advice they receive from Trusted Strategic Advisors.

      Precautions for Advisors

      • Remember who’s driving the bus (the boss is.)
      • Staff functions have limitations.
      • Change the changeable; do the doable; know the knowable.
      • Understand the limitations of leadership. Be helpful. Anticipate shortcomings.
      • Develop a sensible behavior change strategy.
      • All leaders and managers think they are good to great communicators.

      This Program Will Help You To:

      • Truly know the boss (and your boss)
      • Get heard earlier on serious issues
      • Understand CEO survival patterns
      • Influence important decisions when crisis occurs
      • Know what motivates leaders to act in crisis, and when they misbehave
      • Succeed if your boss is not the CEO
      • Identify the words and actions on the part of management that can significantly worsen a crisis situation and, conversely, the ones that can move the situation toward a more satisfactory resolution.
      • Overcome management objections to crisis readiness.
      • Master the skills required to be a verbal visionary and valued counselor.

      My Assumptions

      1. You are the table.
      2. You recognize what you need to do to be trusted.
      3. You are willing to change yourself to get there.
      4. YOYO (You’re On Your Own, because you are)

      Leadership Patterns that Influence Readiness

      • Very few management problems are crises.
      • All crises are management and leadership problems. (problems that produce victims are crisis.)
      • Readiness is a management term (crisis management is a PR term) avoid PR terms.
      • Readiness is the goal. Readiness is a primary management responsibility.

      CEO Survival Forecast

      • CEOs are leaving faster.
      • Tenures are more intense, as well as shorter.
      • Higher profiles require more strategic guidance and counsel.
      • The first 100 days remain critical to success. Failures among first-time CEO’s are increasing.
      • Prosecution and persecution of top executives will continue.

      CEO Communication Trends

      • Non-business issues – globalization, adverse legislation, and anti-corporate activism – are intruding on management. These interruptions seem soft and distractive, often requiring moral rather than monetary or business judgment.
      • Continuing scandals mean CEOs are being measured to some degree on their morality and belief systems.
      • In both the U.S. and in Europe, career-defining risks for CEOs are increasing.
      • The avg. tenure of U.S., Canadian, and European CEOs is decreasing, yet most organizations still plan further into the business cycle than the current CEO is likely to survive.
      • One in four CEOs of major British businesses (sales over £500 million) leaves their job ahead of schedule. This rate continues to increase.
      • CEO average ages are declining.
      • Becoming a CEO is no longer a permanent appointment or final job assignment.

      Inside the Mind of the Chief Executive

      • Huge compensation packages allow CEOs to drop out before they are fired or forced out.
      • Even when they are forced out or fired, they get a large compensation package.
      • Compensation has become the measure of success.

      The New Top Executive Agenda

      • With the exponential rise of social networking and 24/7 web activism, more individuals than ever are watching, counting, and publicizing whether what bosses do and say matches what they have done and said. Troubles often get announced in advance in these new mediums, platforms well before legacy media.
      • Career-defining risks for CEOs and senior executives are increasing.
      • The typical CEO will spend 40% or more of their time on non-operating issues like:
      Adverse legislation
      Angry Neighbors
      Anti-corporate activism
      Compensation controversy
      Employee distrust
      Globalization / Political Sensitivities
      Internal Allegations
      Internal confusion about goals
      Irritated regulators
      Legislative Initiatives
      Personal Attacks
      Weaponized issues
      Whistleblowing

      The CEO’s World

      • All training is on-the-job
      • Limited freedom to act / decide (often a surprise to new CEO’s)
      • Lonely
      • No school
      • No educational track (the job is the education)
      • Often last to know
      • Only one such position in any organization
      • The Mom Factor (often closer to many CEO’s than Dad)

      CEO Surprises

      • More of an influencer than a doer
      • Decisions based on learned details, rather than in depth knowledge.
      • Being observed and monitored by so many, so often (can seem creepy)
      • The buck, still stops with the CEO
      • The difficulty of figuring out what to do next

      CEO Success Secrets

      • Focus
      • Limited objectives
      • Supportive people
      • Communicate constantly
      • Fix fast
      • Change fast
      • Finish projects that can be finished
      • Stopping failing projects before disaster strikes

      The Five Main Tasks of the CEO

      1. Soft intrusions
        a. Employee negotiations
        b. Navigating negative news
        c. Corporate embarrassment
      2. Hard obstacles
        a. Massive stock price drop
        b. Major product defect or problem
        c. Employee walkouts/Internal job actions
      3. Nagging problems
        a. Activist attacks
        b. Rumors
        c. Unfounded and founded allegations
      4. Career-defining moments
        a. Major organizational disruptions
        b. Criminal investigations
        c. Unethical behavior
        d. High profile product failures
      5. A vision of the future, the strategies to get there, and moving ahead when the headwinds are blowing.