About 

Speaking 

Books 

• • The Decency Code 

• • The Manager’s Guide to Handling the Media Crisis 

• • Lukaszewski on Crisis Communication 

• • Why Should the Boss Listen to You? 

Blogs 

• • Concise Advice 

• • Jim’s Wisdom 

• • Snap Wisdom 

• • Wednesday’s Smart Shibboleths 

Crisis Consulting 

Resources 

Videos 

Two Minute Drill #1 

Speakers Reel 

Crisis Consulting 

• • Advice to Clients: How to Work with Legal Advisors 

• • Compassion and Integrity in Crisis 

• • Experience: Community Relations 

• • Experience: Cyber Attacks Breaches Social Media Problems Experience Summary 

• • Experience: Environmental 

• • Experience: Ethics Integrity Compliance Communications 

• • Experience: Healthcare Medical 

• • Experience: Government 

• • Experience: Government Public Policy 

• • Experience: Labor 

• • Experience: Litigation Compliance Corporate Governance 

• • Living Legends in PR 

• • Lukaszewski’s 12 Axioms of Crisis Survival Enhanced Version 

• • Lukaszewski’s Victory Manifesto 

• • Managing the Victim Dimension of Large Scale Disasters 

• • Managing the Victim Dimension Discussion Outline 

• • Media Relations During a Crisis 

• • Moving Out of the Target Zone 

• • PR News Tip Sheet: The Growing Art of Apology 

• • Public Affairs Priorities in High Profile Contentious Community Situations 

• • Quick Guide with TOC Intro 

• • Seeking Forgiveness 

• • Seven Dimensions of Crisis Management 

• • Trusted Strategic Advisors Manifesto Complete 

• • Who’s Sorry Now 

Ethics 

• • CIO Is Tailor-made for PR 

• • Ebook: The Ethical Expectations of Leadership 

• • Ethikos Part 1: Enhancing Corporate Trust 

• • Ethikos Part 2: Enhancing Corporate Trust 

• • Lukaszewski Speaking Kit 

• • New Resource Supervisors Set True Tone in Organization Mood in the Middle 

• • Principles That Guide His Practice 

• • Rediscovering the Key Ingredient in Ethics 

• • So You Want to be the Conscience of Your Organization 

• • Strategist Building a Global Environment 

• • The Lexicon of Decency’s Enemies 

• • What Does Civility Look Like 

• • Your Person Daily Ethical Audit 

Leadership 

• • Advice to Clients: How to Work with Legal Advisors 

• • Becoming a Verbal Visionary 

• • Bring Out the Best in Your Company 

• • Building and Busting Trust 

• • CEO Survival: The First 100 Days 

• • How to Successfully Fire the CEO 

• • Ingredients of Leadership 

• • Inside the Mind of a CEO 

• • Lexicon of Control 

• • Profiles in Failure 

• • The Boss’ Most Crucial Role in Crisis 

• • The Politics of Employee Communication 

• • The Ethical and Practical Principles that Guide Jim’s Practice 

• • The Trusted Strategic Advisor Manifesto 

• • Top Eleven Things You Need to Know to Work Successfully with the Boss 

Communication Strategies 

• • Answering Touch, Touchy, Sensitive Questions 

• • Bad News Eradicator 

• • Becoming a Verbal Visionary 

• • Building Quality Community Relationships 

• • Color Words: The Spokesperson’s Greatest Vulnerabilities 

• • Compassion: Use with Caution 

• • Communicating Intentionally c 2017 

• • Crisis-Readiness Communications Response Template 

• • Destructive Management Communication Behavior 

• • Dictionary of Non-Communication 

• • How Democracy Works 

• • How to Have the Access, Impact, and Influence You Deserve 

• • Lukaszewski’s Lexicon of Civility 

• • Lukaszewski’s Strategic Rethinking of Employee Communications 

• • Managing Contention: The Victory Manual 

• • Playing the Game of Hardball PR 

• • Public Consent Model 

• • The Perfect Apology 

• • Ridgeway Strategic Audience Analysis Worksheet 

• • Risk Management: Extreme Honesty May Be the Best Policy 

• • Sitting Down with the Opposition 

• • Strategic Power of Positive Language 

• • Surviving Contentious Meetings 

• • The Truth Index 

• • Using Power Words and Phrases 

• • Waging Peace in Your Community 

• • Winning When Everybody Is Mad At You 

Press 

Downloads 

• • Jim Lukaszewski – Speaker Profile 

• • Jim Lukaszewski Bio 

• • Press Release Lukaszewski 

 Press Coverage 

• • 8.9.2022 | MARQUIS WHO’S WHO JAMES EDMUND LUKASZEWSKI PRESENTED WITH THE ALBERT NELSON MARQUIS LIFETIME ACHIEVEMENT AWARD BY MARQUIS WHO’S WHO 

• • 1.29.2018 | PR NEWSWIRE ANNOUNCING 2018 TOP THOUGHT LEADERS IN TRUST 

• • 8.16.2017 | FIR PODCAST NETWORK CIRCLE OF FELLOWS #23: BECOMING A STRATEGIC ADVISOR 

• • 6.06.2017 | MINNESOTA PRSA PERSPECTIVES BLOG MANAGING CRISES MEANS MANAGING VICTIMS – PART II 

• • 4.28.2017 | MINNESOTA PRSA PERSPECTIVES BLOG MANAGING CRISES MEANS MANAGING VICTIMS – PART I 

• • 4.20.2017 | FIR PODCAST NETWORK CIRCLE OF FELLOWS #20: STRATEGIC STORYTELLING 

• • 3.02.2017 | BLOOMBERG.COM HERE’S HOW SAMSUNG CAN RESTORE ITS REPUTATION 

• • 2.02.2017 | MINNESOTA PRSA PERSPECTIVES BLOG BREVITY AND SPECIFICITY IN GIVING ADVICE ASSURES A BETTER RECEPTION 

• • 12.29.2016 | STAR TRIBUNE ONE IN FIVE MINNESOTANS IS SUFFERING IN SILENCE — LITERALLY 

• • 12.21.2016 | TRUST ACROSS AMERICA THE KEY QUESTION FOR 2017 

• • 10.03.2016 | 1851 MAGAZINE WHAT TO DO WHEN YOUR RESTAURANT IS HIT WITH A HEALTH SCARE 

• • 9.13.2016 | DUETSBLOG AVOIDING THE SEVEN SELF-INFLICTED, DESTRUCTIVE AND DECEPTIVE INDUSTRY (AND LEADERSHIP) BEHAVIORS THAT CREATE VICTIMS, CRITICS AND OFTEN ENEMIES 

• • 9.01.2016 | PUBLIC RELATIONS TACTICS BUILDING ETHICAL EXPECTATIONS BEGINS WITH YOU 

• • 8.19.2016 | HOW TO BE AWESOME AT YOUR JOB EPISODE 50: GETTING THE BOSS TO LISTEN TO YOU WITH JIM LUKASZEWSKI 

• • 7.27.2016 | FIR PODCAST NETWORK CIRCLE OF FELLOWS #11: WHEN CEOS TAKE SIDES ON SOCIAL ISSUES (VIDEO) 

• • 7.27.2016 | FIR PODCAST NETWORK CIRCLE OF FELLOWS #11: WHEN CEOS TAKE SIDES ON SOCIAL ISSUES (PODCAST) 

• • 6.14.2016 | UYD MEDIA CRISIS CONSULTANT EXPERT JIM LUKASZEWSKI ON LEADERSHIP BEHAVIORS TO AVOID 

• • 6.07.2016 | TANVEER NASEER WHAT LEADERS NEED TO DO TO SUCCESSFULLY RESOLVE A CRISIS 

• • 6.03.2016 | SHOCASE AN INTRODUCTION TO CRISIS MANAGEMENT WITH JIM LUKASZEWSKI 

• • 5.18.2016 | SECURE360 WANT THE BOSS TO BEHAVE? HAVE A PLAN: WHAT THE BOSS SHOULD REALLY DO IN A CRISIS 

• • 4.17.2016 | TAKE IT PERSONEL-LY 5 WAYS TO WAGE PEACE 

• • 4.04.2016 | METROPOLITAN STATE UNIVERSITY ALUM JIM LUKASZEWSKI HAS LONG-TIME LOVE AFFAIR WITH METROPOLITAN STATE 

• • 3.30.2016 | IABC PHILADELPHIA LOC PODCAST: A CONVERSATION WITH CRISIS PR GURU JIM LUKASZEWSKI 

• • 3.25.2016 | KARE 11 YOUR THOUGHTS ON MPLS POLICE CHIEF VIDEO 

• • 3.17.2016 | TAKE IT PERSONEL-LY THE GRAND CRISIS RESPONSE MANAGEMENT STRATEGY: 5 CRUCIAL, TIME-SENSITIVE STEPS THAT END ALL CRISES 

• • 2.23.2016 | DAILY NEWS CRISIS MANAGEMENT EXPERT: UBER HAD THE BEST POSSIBLE RESPONSE TO THE KALAMAZOO SHOOTING 

• • 2.22.2016 | BUSINESS INSIDER CRISIS-MANAGEMENT EXPERT: UBER HAD THE BEST POSSIBLE RESPONSE TO THE KALAMAZOO SHOOTING 

• • 8.14.2015 | AL.COM BLUE BELL BACK BY MID-SEPTEMBER, BUT HOW WILL THE PUBLIC RESPOND? 

• • 8.13.2015 | TEXASSTANDARD.ORG BLUE BELL’S ROCKY ROAD BACK TO SUPERMARKET SHELVES 

• • 8.10.2015 | STARTRIBUNE.COM ANOTHER WEAK, PHONY APOLOGY” BY JIM. THEY RETITLED IT, “THE NORWOOD TEAGUE RESIGNATION: STILL IN SEARCH OF THE PERFECT APOLOGY 

• • 7.30.2015 | FOX 9 NEWS, MY FOX TWIN CITIES “EXPERT WEIGHS IN ABOUT HOW TO COMBAT SOCIAL MEDIA OUTRAGE” – ABOUT THE DENTIST AND CECIL THE LION 

• • 7.30.2015 | MPR.ORG IN KILLING LION, DID DENTIST END HIS CAREER, TOO? 

• • 6.09.2015 | BOSTON.COM BRANDON SPIKES EPITOMIZES NEW NFL APPROACH: CUT AND RUN, FAST 

 

Newsletters 

2023 Editions 

January: 

• • Jim’s Wisdom #33: The Two Most Powerful Words In Every Culture 

• • Jim’s Wisdom #34: Find Joy Using Barbara’s 5 Happiness Habits 

• • Jim’s Wisdom #35: Why Are You Still There? 

February: 

• • Jim’s Wisdom #36: The Cruelest Question Of All 

March: 

• • Jim’s Wisdom #37: Starting Back Up The Path To Decency: A Manifesto 

• • Jim’s Wisdom #38: Waging Peace, Avoiding Incivility 

April: 

• • Jim’s Wisdom #39: Communicate Intentionally 

May: 

• • Jim’s Wisdom #40: Profiles in Failure 

June: 

• • Jim’s Wisdom #41: 12 Axioms of Crisis Survival 

2022 Editions 

January:  

• • How to Develop the Mind of a Strategist, Part 2 

February:  

• • Spoiler Alert: The Table is a MYTH!!! You are The Table 

March:  

• • Ten Successful Ingredients of Decency Driven Leadership 

April:  

• • The Trusted Strategic Advisor’s Manifesto   

May:  

• • The Decency Journal: Decency, Civility, Empathy, Ethics, Humility, and Truthfulness are at the Core of Your Integrity  

July:  

• • The Decency Journal: The Ingredients of Decency  

August:  

• • Barbara’s Seven Ingredients of Happiness   

September:  

• • He Who Waits to Have the Last Word will Always be the Loser   

October:  

• • A Personal Code Raises Your Integrity When the Chips are Down   

November:  

• • How do you Judge the Value and Validity of an Interview?   

December:  

• • What if Everybody is Mad?   

2021 Editions 

January: 

• • Jim’s Wisdom: Communicating Intentionally 

• • President Joe Biden Mobilizes American Decency to Heal Its Divided Culture 

• • Jim’s Wisdom: The Emotional Power of a Personal Note 

February: 

• • Three Career Defining Questions About Having, Getting, and Using Insights 

• • Intentional Leadership Management and Misbehavior Patterns: Part One 

• • Intentional Leadership Management and Misbehavior Patterns: Part Two 

March:  

• • Inspiration: How You Can Become an Inspirer   

• • Empathy, a Crucial Ingredient of Decency 

April: 

• • Your Guide to Cultural Recovery 

May: 

• • Seven Ways to Bungle Your Crisis Response 

• • WEBCAST TODAY: Stop Asian Hate: The Role of Communicators 

• • How to Develop the Mind of a Strategist, Part One 

• • So You Want To Change Your Boss?: Fuhgeddaboudit!! 

• • The Ex Post Facto Denial 

June:  

• • Achieving Personal and Professional Success in Communications 

• • Pathways to Civility, Decency, and Integrity 

July: 

• • Avoiding Unconscionable Behaviors 

• • A tribute to Mr. Decency Steve Harrison 

September: 

• • Time To Blow The Whistle 

• • This is Your Profession, If You Can Keep It 

• • You can Stop the Pain APRs Are About To Suffer 

October: 

• • OK, so I have a few more words. . . 

• • PRSA Bylaw Changes Fail 

December: 

• • Gratitude is the Highest Form of Civility 

• • The Lexicon of Self-Forgiveness 

2020 Editions 

January: 

• • Welcome to the New “Shouting and Shaming” Social Media 

• • Toxic Communication Strategies 

• • Secrets to Working With Your Boss Better 

February: 

• • Jim’s Wisdom: Where is the Table? 

• • Jim’s Request: Collecting Obsolete Words, Expressions, and Product Names 

• • New Cultural Sheriff in Town: The First Line Supervisor (FLS) 

• • Jim’s Wisdom: Vote. 

March: 

• • Jim’s Wisdom: A Model for Building a Decent Work Culture 

• • What Decency Looks Like 

• • Building a Decency Driven Workplace Culture 

• • Small Decencies Produce Great Stories 

• • Doing Too Much Too Soon is the Perfect Crisis Response 

April: 

• • Some Things Do Remain Normal 

• • First Amazon Review of The Decency Code 

• • Why Decency? 

May: 

• • Decencies Enemies Are Winning 

June: 

• • To Educators: Special eBook offer to Educators from McGraw-Hill 

• • America’s Civility and Decency Manifesto 

July: 

• • How to Remove Indecency and Incivility from Your Life 

• • How to Be a Successful Communication Consultant 

• • Hope You’re Enjoying Our Latest Book 

• • The Power of Incendiary Language and How to Confront It 

• • Wednesday Wisdom: Puzzle Pieces of Leadership 

• • Wednesday Wisdom: Speed Beats Smart Every Time 

August: 

• • Wednesday Wisdom: Apology Is The Atomic Energy Of Empathy 

• • America’s Civility and Decency Manifesto: 39 Paths to Civility and Decency 

• • Profiles in Failure: How to Stay in Trouble 

• • Wednesday Wisdom: Purposeful Communication and Search for Ideal Behavior 

• • Wednesday Wisdom: Helping Leaders Lead Requires the Study of Leadership 

September: 

• • Wednesday Wisdom: Avoiding the Patterns, Problems, and Human errors that Occur in the Rush to Greatness 

• • Wednesday Wisdom: The Seven Corrosive Powers of Negative Language 

• • Wednesday Wisdom: The Lexicon of Control 

October: 

• • Wednesday Wisdom: Time to Eradicate Your Bad News Volume 1 

• • Wednesday Wisdom: Time to Eradicate Your Bad News Volume 2 

• • Wednesday Wisdom: Vote Today. 

November: 

• • Special Offer to PRSA and IABC Chapters Across the United States and Canada   

• • Jim’s Wisdom: Let’s Get Decent 

December: 

• • Happy Holidays + Two Important Podcasts 

• • Jim’s Wisdom: Be Decent… and Happy 

• • New Year’s Resolution #2: Find People You Like 

2019 Editions 

January: 

• •  Can We Ever Put 2018 Behind Us? Let’s Find Out 

March:  

• • Three Great Lessons I Have Learned 

April:  

• • Attention, U.S. Atty. General Barr, Silence (And Redaction) are always toxic strategies. Don’t screw this up. 

May:  

• • Crisis Management: Danger or Opportunity, Maybe Neither. 

June:  

• • Why Are You Standing There When You Should Be Speaking Up? 

July:  

• • How Many Little League Shirts Equal the Death of a Child? 

August: 

• • The Sunshine Girl Has Passed Away 

October: 

• • When Trouble Happens, What are the Ethical Expectations of Leadership? 

2018 Editions 

January:  

• • How Influential Are You? 

February:  

• • A Word With Your Boss, Please… 

March: 

• • Getting The Guns Starts At Home 

April:  

• • Jim’s Wisdom, Avoiding Big Professional Mistakes, Do You Have A Personal Code Of Conduct? 

May: 

• • It’s About Time! CEOs Around The World Are Starting To Speak Out…. 

June:  

• • Apology Is The Atomic Energy Of Empathy 

July: 

• • Lukaszewski’s Civility & Decency Manifesto and Other Wisdom 

August: 

• • Will Leaders In Crisis Ever Learn? 

November: 

• • How About We Give Decency & Civility A Chance? 

December: 

• • STOP STOP STOP 

2017 Editions 

August:  

• • Helping Leaders Lead 

September:  

• • Breaks Over. Some Meaty Subjects As Your Summer Winds Down…. 

October:  

• • How To Make Your Life Amazingly Better
    

November: 

• • Cool Case Study Approach and More…. 

December: 

• • How To Make Your Life Amazingly Better Part 2