Wednesday Smart Shibboleth #2: The Ten Constructive Ethical Intentions of Public Relations

Word Count: 200 words (reading time: 1 minute, 30 sec)

Getting a Handle on Ethical PR

1. Candor:

truth with an attitude, right now!

2. Openness:

the willingness to talk, listen, converse, teach, explain.

3. Truthfulness:

unconditional honesty from the start.

4. Apology:

admission, explanation, lessons learned, forgiveness seeking, restitution, the moment they are needed.

5. Responsiveness:

answering every question, whatever the source; keep answering and re-answering questions until the questions stop.

6. Preemptiveness:

provide the questions people should be asking with answers before they need to ask.

7. Empathy:

actions speak louder than words, let the deeds do the talking.

8. Transparency:

do only what you want your mother to know about.

9. Engagement:

the most powerful communication always takes place face-to-face. The greatest decency is careful, engaged listening.

10. Correct and Clarify:

It’s YOUR destiny. Explain, describe, clarify, and correct promptly, or someone else will, and you won’t like it.

*Shibboleth, Jim’s Definition: practical information you can use today and tomorrow, and lasts a long time.

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** “To the extent that any single [leadership] quality determines success, that quality is adaptive capacity.” - Warren Bennis and Robert Thomas, “Geeks and Geezers: How Era, Values and Defining Moments Shape Leaders”, 2008, Harvard Business School Press, page 91