Getting a Handle on Ethical PR
truth with an attitude, right now!
the willingness to talk, listen, converse, teach, explain.
unconditional honesty from the start.
admission, explanation, lessons learned, forgiveness seeking, restitution, the moment they are needed.
answering every question, whatever the source; keep answering and re-answering questions until the questions stop.
provide the questions people should be asking with answers before they need to ask.
actions speak louder than words, let the deeds do the talking.
do only what you want your mother to know about.
the most powerful communication always takes place face-to-face. The greatest decency is careful, engaged listening.
10. Correct and Clarify:
It’s YOUR destiny. Explain, describe, clarify, and correct promptly, or someone else will, and you won’t like it.
*Shibboleth, Jim’s Definition: practical information you can use today and tomorrow, and lasts a long time.