If I could speak to the chief executive of your company or organization about the importance of readiness for crisis or emergency, we would discuss just a few career preserving subjects, and the conversation would take only a few minutes. The PR phrase, “Crisis Management” would never be mentioned since almost none of the clients I’ve worked for ever believed they would have a crisis, much less preparing to manage one. When we talk readiness, it’s a whole different conversation, one which leaders and managers understand. Here is the outline of that conversation:
The unplanned visibility that a crisis creates builds the expectation of honorable behavior among your most critical audiences and stakeholders including your own employees, the community, the government, and the victims. Are you ready?
Most managers and leaders consider themselves to be truly excellent communicators. Have you ever worked for a boss who thought he or she was a bad communicator? (LOL) The problem is, most crises are, or become crises, because they represent first-time experiences, regardless of planning and testing. “Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management” is about going beyond conventional wisdom. It’s about doing things that matter, now. Once you get what there is to do and say done and said during the first golden hour of response opportunity, the victims will thank you and the media will leave you alone.