
Meet Jim.
Jim Lukaszewski is an internationally recognized speaker on crisis management, employee communications, ethics, media relations, public affairs, reputation preservation and restoration, and leadership.

Best Selling Author
Important writings and inspiring speeches, teachings, articles, books and webinars from America’s Crisis Guru.
Discover the Power of Truth

Crisis Consultant
The focus is always on simple, sensible, constructive, positive, useful and achievable advice.





What People Say
“… our heartfelt thanks for all you have done to meet what is certainly the biggest challenge we’ve faced in our business lives. We will keep you posted as our saga plays out; we are deeply appreciative for your wise counsel and unflagging energy.“
President, International Public Relations Firm
Catch up on your reading
Read blog posts from the Decency Code blog.
- Your Bad News Eradicator – Start Eradicating Your Bad News Today and Every Day
The Bad News Eradicator is designed to help you eliminate using defensive words and negative phrases in your speech and writing. Keep this document on your phone. Collect your own set of habitual negative phrases and words. List them on the sheet, then create their positive equivalent and get a whole new life. The goal … Continue reading “Your Bad News Eradicator – Start Eradicating Your Bad News Today and Every Day” - When to Step on Your Tongue
Stop overusing the word “crisis.” Every time you mention the word “crisis,” managers have learned to cut off these discussions quickly by denying whatever you suggest is as serious as you make it sound. Or, they may even respond that such events only happen to less experienced/knowledgeable managers or lower quality organizations. Anyone who has … Continue reading “When to Step on Your Tongue” - Welcome to “Ask Jim,” My Personal Digital Twin
A New AI Site Where Professionals, Public Relations Practitioners, and Leaders Can Easily Ask Powerful Questions, and My Digital Twin Will Reply www.CrisisGuru.ai I built a digital twin as an experiment to instantly share with you what I’ve learned in nearly 50 years of advising leaders through tough, touchy, extremely sensitive situations. As the site … Continue reading “Welcome to “Ask Jim,” My Personal Digital Twin” - Your Bad News Eradicator
Start Eradicating Your Bad News Today and Every Day The Bad News Eradicator is designed to help you eliminate using defensive words and negative phrases in your speech and writing. Keep this document on your phone. Collect your own set of habitual negative phrases and words. List them on the sheet, then create their positive … Continue reading “Your Bad News Eradicator” - Can Someone Lie by Accident?
Look, liars always know. You always know when you lie. In more than 50 years of working with organizations, institutions, senior people, businesses, agencies, and the news media through an extraordinarily broad spectrum of problems and serious circumstances, I have yet to meet anyone who accidentally lied. Well, I did meet one person years back. … Continue reading “Can Someone Lie by Accident?” - Death by Question
One of the most important roles of the trusted strategic advisor is to ask constructive questions that help broaden understanding and move processes and decision making to the next level. Too often, staff tend to use questions as a means of demeaning, maligning, or harming the advice of other advisors. Here are some examples: “Why … Continue reading “Death by Question”
