Executive Media Training

  1. Answering Attacks in New Media (1)
  2. Answering Tough, Touchy, Sensitive Questions (2-5)
  3. Assumption/Reality Analysis (6)
  4. Attributes of Good Answers (7)
  5. Bad News Correction Checklist/Making Bad News Worse (8)
  6. Bad News Eradicator (9-12)
  7. Bridging Language (13)
  8. Causes and Sources for News Story Errors (14)
  9. Color Words: The Spokesperson’s Greatest Vulnerabilities (15)
  10. Common Killer Questions (16)
  11. Communicating Intentionally (17-18)
  12. Compassionate Language (18-19)
  13. Core Values (20)
  14. Destructive Management Communication Behavior (21)
  15. Dictionary of Non-Communication (22)
  16. Employee Core Values (23)
  17. Executive Concerns & Fears (24)
  18. First Response Strategy (25)
  1. How Democracy Works (26)
  2. How Reporters Behave (27)
  3. How Reporters Probe for Information (28)
  4. How to Assess a Blog or Social Media Post About You (29)
  5. How to Assess a News Story About You (30)
  6. How to Be Persuasive (31)
  7. Interview Debriefing Checklist (32)
  8. Interview Preparation Checklist (33)
  9. Keeping Even with the News (34)
  10. The Lexicon of Control (35-37)
  11. Lukaszewski’s 12 Axioms of Crisis Survival, 2014 edition (38-39)
  12. Managing the Victim Dimension (40-41)
  13. Media Attitudes About Executives (42)
  14. Politics of Employee Communication (43-46)
  15. Positive Declarative Language (47)
  16. Profiles in Failure (48)
  17. Three Kinds of Questions (49)
  18. Using Power Words & Phrases (50-53)