Profiles in Jell-O®:

Cowardly, Crooked, Confused,
Credibility-Busting, Obviously False Communication

Ever notice those defensive, dumb, demeaning phrases that creep or blast into or, heaven forbid, dominate a communications strategy?  What you are seeing is living proof that the organization or its leadership is showing its profile in Jell-O®.  Everyone else notices, too.

These phrases lay the groundwork for credibility-busting communication.  Avoid them if you value your future reputation and the respect of your employees, customers, and key publics.

  1. “A subcontractor to one of our temporary suppliers did it.”
  2. Any phrase with the word “Not.” A lie always precedes or follows.
  3. “He’s not deranged . . . anymore.”
  4. “I am not a crook.”
  5. “I am not a racist.”
  6. “I did not have sex with that woman.”
  7. “It will set a precedent.”
  8. “It’s a merger of equals.”
  9. “It’s a vendetta.”
  10. “It’s a Witch Hunt”
  11. “It’s an isolated incident.”
  12. “It’s company policy.”
  13. “It’s not our fault.”
  14. “It’s not our problem.”
  15. “No comment.”
  16. “Nobody died.”
  17. “Only a few were guilty.  Why punish everyone?”
  18. “Only a few were injured.”
  19. “Restructuring will strengthen our balance sheet.”
  20. “The customer used it wrong.”
  21. “The perfect combination of two great companies.”
  22. “The vast majority are good, decent people.”
  23. “They don’t know what they’re talking about.”
  24. “They have no credentials.”
  25. “They were careless and didn’t realize what they were doing.”
  26. “They were really young when it happened.”
  27. “They’re just disgruntled employees.”
  28. “We are good corporate citizens.”
  29. “We don’t tolerate that kind of behavior . . .   (anymore)!”
  30. “We’d look silly.”
  31. “We’re not paid to find the weasels.”

If you would like to add additional examples that fit the profiles in Jello description, send them to Jim Lukaszewski at