During the First 120 Minutes – Activate Your Crisis Response Checklist
- Stop the production of victims.
- Tend to the victim’s needs.
- Communicate frequently internally.
- Alert those outside your organization who are directly affected.
- Call your insurance company.
- Have an experienced crisis communication consultant nearby or on board.
- Hire an attorney competent to the situation.
- Call your Mom, do what she says, and things will get better by tomorrow afternoon.
- Deal with new media, old media, critics, bloviators, bellyachers, backbench complainers, and survivors.
