Jim Lukaszewski – Snap Wisdom #2

During the First 120 MinutesActivate Your Crisis Response Checklist

  1. Stop the production of victims.
  2. Tend to the victim’s needs.
  3. Communicate frequently internally.
  4. Alert those outside your organization who are directly affected.
  5. Call your insurance company.
  6. Have an experienced crisis communication consultant nearby or on board.
  7. Hire an attorney competent to the situation.
  8. Call your Mom, do what she says, and things will get better by tomorrow afternoon.
  9. Deal with new media, old media, critics, bloviators, bellyachers, backbench complainers, and survivors.