Snap Wisdom #1: Truth
- 15% Facts and Data
- 50% Emotion
- 35% Point of Reference (where you or the victim were when it
- Too many facts and too much data humiliate victims, makes
them angry, deaf, and search for an attorney.
- A single victim tear, especially in front of a jury or on television,
can wipe out more data, and smart experts than you can possibly