Savvy #1 August 2023

Table of Contents

Jim Lukaszewski – Snap Wisdom #1

Snap Wisdom #1: Truth

  • 15% Facts and Data
  • 50% Emotion
  • 35% Point of Reference (where you or the victim were when it
  • Too many facts and too much data humiliate victims, makes
    them angry, deaf, and search for an attorney.
  • A single victim tear, especially in front of a jury or on television,
    can wipe out more data, and smart experts than you can possibly